Improve your search engine ranking, get noticed!
More and businesses are appreciating the need to promote and market their website online. Business owners and marketing managers are aware that their website needs a coherent Search Engine Optimisation (SEO) strategy in place.
At Design Pixel we offer proven search engine optimisation results, and use only ethical (white hat) techniques.
Increased Web Traffic Leads to Increased Turnover
Driving traffic to your website is the key to maximising the potential of your business online. Design Pixel can help develop an online marketing strategy for your business, using SEO, Pay per click and online advertising.
If you want to make the most out of your website, it should be marketed properly. Design Pixel can help you develop your online business and increase turnover.
What is it all about?
Online marketing can look like a very daunting subject, so here is the Design Pixel guide to Online Marketing.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a general term which includes a whole range of methods and techniques of marketing your website online. Such techniques can involve the following:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC) Marketing - for example, Google Adwords, Yahoo Search Marketing
- Pay Per Inclusion - for example, Business Directories, Yell.com
- Banner Advertising - Can appear on any other website, including business directories
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Search Engine Optimisation (SEO)
In a nutshell, SEO is a process where various techniques are employed to improve a website`s ranking in the search engines, therefore attracting more visitors.
Typically, this involves choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
There are a number of techniques which can be used to improve the SEO performance of a website, and Design Pixel can help put these technique into action. We can search for the most relevant keywords for your website and optimise each page to take maximum effect of the targeted phrases that have been selected. We can determine what the most search-for terms are in Google and so help to focus the website content on terms which are regularly searched for.
Managed Pay Per Click (PPC) Advertising
It can often take a modest period of time for SEO to have a direct impact on your search engine positioning. This is usually because of the time-interval that Google and other search engines have before they re-index your website.
As part of the website marketing strategy, your business may choose to invest in PPC Advertising as a quick way to gain quality visits to your website. No waiting around for your SEO to take effect, your Adwords will appear straight away.
Design Pixel has a great deal of experience in setting up and managing Google Adwords campaigns. Contact us today and we can advise on the best keywords, and help put in place an ongoing advertising maintenance plan.